How to Use AI in a Traditional Business | Jude Lugo

Published on November 5, 2026

SMU Stories

Jude Lugo

From the Hilltop to Putting AI to Work

This week on SMU Stories, we sat down with Jude Lugo, founder of CommerceNavigator, where he helps traditional businesses put AI to work in a practical, ethical way, with a focus on industries that draw insights from large amounts of data.

A 2025 SMU graduate, Jude served as Student Trustee, was a Hunt Leadership Scholar, and built two startups while on campus. His entrepreneurial streak started early, with his first online business at just 13.

Tune in to hear about his career path and his advice for business owners ready to bring AI into their work.

Connect with Jude through The 1911 Group’s member platform.

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