SMU Stories: The Brand Builder | Caroline Turnipseed

This week on SMU Stories, we sat down with Caroline Turnipseed, Founder of CWT Consulting Group, a boutique marketing agency that partners with retail and lifestyle brands to create strategic marketing initiatives that drive measurable growth.

Since launching the firm in 2020, Caroline has helped brands acquire new customers, strengthen customer loyalty, and increase sales through thoughtfully executed brand partnerships, influencer marketing, email campaigns, product launches, and experiential events.

CWT Consulting Group's past and present clients include Hunter Bell, MacKenzie-Childs, LLC, Tuckernuck, Addison Bay, Oliphant, vineyard vines, and Look Linen Co., among others. The agency is nationally recognized for developing creative, results-driven campaigns that blend strategic thinking with authentic brand storytelling.

Before founding CWT Consulting Group, Caroline held in-house marketing roles at Lilly Pulitzer, Victoria's Secret, and Julia Berolzheimer's Gal Meets Glam, where she gained extensive experience building and scaling consumer brands.

Caroline lives in West Palm Beach, Florida, with her husband, Mitchener, and their two children, Wright and Annie.